Shattering the Myth? Audiences’ Relationship to Local Media and Local News Revisited



Figures

Figure 1: Audiences’ interest in news topics

Czech Republic: Local 40%, Regional, 50%, National 65%, Foreign, 57%; U.S.: Local, 52%, Regional, 28%, National, 57%, Foreign, 46%; U.K.: Local, 44%, Regional, 37%, National, 46%, Foreign, 51%.

Sources: Reuters Institute digital news report 2015; Reuters Institute digital news report 2015, supplementary report.

 

Figure 2: Distribution of interest in particular news types (n=1,998)

 

34.2%, regional news: 31.2%, national news: 56.8%, foreign news: 47.9% Hard news: 48.7%, soft news: 76.8%

Source: Authors’ own.

 

Figure 3: Distribution of education (n=1,998)

Primary 49.3%, secondary 32.2%, tertiary 18.4%

Source: Authors’ own.

 

Figure 4: Distribution of frequency of news consumption (n=1,998)

Cisarova chart figure 4

Source: Authors’ own.

 

Figure 5: Distribution of centre/periphery variable (n=1,998)

Cisarova chart figure 5

Source: Authors’ own.

 

Figure 6: Distribution of the clusters within the sample (n=1,998)

Local traditionalists, 13.9%, Omnivores, 22%, Provincialists, 20.2%, Indifferents, 25%, Cosmopolitans, 18.9%

Source: Authors’ own.

 

Figure 7: How the audience members obtain local news (n=1,998)

Local traditionalists, 13.9%, Omnivores, 22%, Provincialists, 20.2%, Indifferents, 25%, Cosmopolitans, 18.9%

Source: Authors’ own.

Tables

 

Table 1: Distribution of the entering variables within the clusters (n=1,998)

 Interest in local newsInterest in regional newsInterest in national newsInterest in foreign news
Omnivores 72.30%100%86.80%100%
Provincialists21.30%45.20%78.70%0%
Indifferents0%0%0%0%
Cosmopolitans0%0%69.30%100%
Local traditionalists100%0%62.60%50.20%

 

Table 2: Multinomial regression, parameter estimates (n=1,998)

The reference category: Indifferents 
OmnivoresProvincialistsCosmopolitansLocal traditionalists
B (S.E.)ORB (S.E.)ORB (S.E.)ORB (S.E.)OR
Intercept-5.290 (.472)***-4.041 (.407)***-2.901 (.386)***-3.579 (.442)***
Centre/periphery-.112 (.088).894-.008 (.086).992-.199 (.088)*.820-.211 (.095)*.810
Frequency of news consumption.790 (.084)***2.203.862 (.076)***2.368.710 (.074)***2.035.686 (.083)***1.986
Hard news1.222 (.165)***3.395-.550 (.160)***.577.312 (.157)*1.366.109 (.170)1.116
Soft news1.010 (.224)***2.746-.026 (.184).975-.063 (.184).939.397 (.213)1.487
Age.017 (.005)***1.017.010 (.005)*1.010.003 (.005)1.003.008 (.005)1.008
Sex (male).087 (.154)1.091-.210 (.151).811.161 (.152)1.175-.440 (.166)**.644
Primary ed.
(ref. cat.: Tertiary ed.)
-.792 (.211)***.453-.178 (.222).837-.609 (.211)**.544-.182 (.236).833
Secondary ed.
(ref. cat.: Tertiary ed.)
-.603 (.221)**.547.037 (.232)1.037-.345 (.220).708-.145 (.249).865
Model c2 (df)5318.509 (32)***
R2 (Nagelkerke).310
R2 (Cox & Snell).297
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