Shattering the Myth? Audiences’ relationship to local media and local news revisited Figures and Tables

Figures

Figure 1: Audiences’ interest in news topics

Czech Republic: Local 40%, Regional, 50%, National 65%, Foreign, 57%; U.S.: Local, 52%, Regional, 28%, National, 57%, Foreign, 46%; U.K.: Local, 44%, Regional, 37%, National, 46%, Foreign, 51%.

Sources: Reuters Institute digital news report 2015; Reuters Institute digital news report 2015, supplementary report.

Figure 2: Distribution of interest in particular news types (n=1,998)

34.2%, regional news: 31.2%, national news: 56.8%, foreign news: 47.9% Hard news: 48.7%, soft news: 76.8%

Source: Authors’ own.

Figure 3: Distribution of education (n=1,998)

Primary 49.3%, secondary 32.2%, tertiary 18.4%

Source: Authors’ own.

Figure 4: Distribution of frequency of news consumption (n=1,998)

Cisarova chart figure 4

Source: Authors’ own.

Figure 5: Distribution of centre/periphery variable (n=1,998)

Cisarova chart figure 5

Source: Authors’ own.

Figure 6: Distribution of the clusters within the sample (n=1,998)

Local traditionalists, 13.9%, Omnivores, 22%, Provincialists, 20.2%, Indifferents, 25%, Cosmopolitans, 18.9%

Source: Authors’ own.

Figure 7: How the audience members obtain local news (n=1,998)

Local traditionalists, 13.9%, Omnivores, 22%, Provincialists, 20.2%, Indifferents, 25%, Cosmopolitans, 18.9%

Source: Authors’ own.

Tables

Table 1: Distribution of the entering variables within the clusters (n=1,998)

	Interest in local news	Interest in regional news	Interest in national news	Interest in foreign news
Omnivores	72.30%	100%	86.80%	100%
Provincialists	21.30%	45.20%	78.70%	0%
Indifferents	0%	0%	0%	0%
Cosmopolitans	0%	0%	69.30%	100%
Local traditionalists	100%	0%	62.60%	50.20%

Table 2: Multinomial regression, parameter estimates (n=1,998)

The reference category: Indifferents
	Omnivores		Provincialists		Cosmopolitans		Local traditionalists
	B (S.E.)	OR	B (S.E.)	OR	B (S.E.)	OR	B (S.E.)	OR
Intercept	-5.290 (.472)***		-4.041 (.407)***		-2.901 (.386)***		-3.579 (.442)***
Centre/periphery	-.112 (.088)	.894	-.008 (.086)	.992	-.199 (.088)*	.820	-.211 (.095)*	.810
Frequency of news consumption	.790 (.084)***	2.203	.862 (.076)***	2.368	.710 (.074)***	2.035	.686 (.083)***	1.986
Hard news	1.222 (.165)***	3.395	-.550 (.160)***	.577	.312 (.157)*	1.366	.109 (.170)	1.116
Soft news	1.010 (.224)***	2.746	-.026 (.184)	.975	-.063 (.184)	.939	.397 (.213)	1.487
Age	.017 (.005)***	1.017	.010 (.005)*	1.010	.003 (.005)	1.003	.008 (.005)	1.008
Sex (male)	.087 (.154)	1.091	-.210 (.151)	.811	.161 (.152)	1.175	-.440 (.166)**	.644
Primary ed. (ref. cat.: Tertiary ed.)	-.792 (.211)***	.453	-.178 (.222)	.837	-.609 (.211)**	.544	-.182 (.236)	.833
Secondary ed. (ref. cat.: Tertiary ed.)	-.603 (.221)**	.547	.037 (.232)	1.037	-.345 (.220)	.708	-.145 (.249)	.865

Model c2 (df)	5318.509 (32)***
R2 (Nagelkerke)	.310
R2 (Cox & Snell)	.297